Fluid Framework empowers collaborative innovation with a seamless, high-performance tech stack for real-time applications, a reflection of Microsoft's dedication to simplifying the creation of collaborative applications.
Given an undefined visual space, I was tasked with creating a visual identity that not only leverages the foundations of Microsoft's imagery but also establishes a distinctive Fluid Framework aesthetic that aligns with its brand-new icon.
The objective was to highlight the platform's modularity, seamless real-time collaboration, and dynamic content creation across diverse applications. Gradients and glass elements are used to convey a sense of complexity within a clean environment, serving as metaphors for creation, collaboration, iteration, speed, and intelligence.